Oman Strengthens Its Products’
Presence in Russian Market Through WorldFood Moscow

Moscow, 15 Sept 2026 (ONA) — The
Sultanate of Oman’s participation in the “WorldFood Moscow 2026” Expo
commenced today in the Russian capital, Moscow, with the involvement of a
number of Omani companies. This forms part of efforts aimed at strengthening
the presence of national products in international markets, opening new export
channels for Omani companies, and building trade partnerships with importers
and distributors in the Russian market and neighbouring markets.

Oman’s participation in the
exhibition aligns with the Sultanate of Oman’s strategic approach towards
diversifying export markets and leveraging specialized international
exhibitions to showcase national products and the capabilities of Omani
companies. It also provides them with the opportunity for direct engagement
with buyers, importers, and distributors, as well as gaining insight into
market trends, consumer requirements, and available commercial opportunities.

Mohammed Khalaf Al Hamdani,
Export Promotion Specialist at the Ministry of Commerce, Industry and
Investment Promotion and Supervisor of the Omani Pavilion at the exhibition,
stated that participation in WorldFood Moscow represents a significant
opportunity to enhance the reach of Omani products into the Russian market and
to open new horizons for national companies to build sustainable trade and
export partnerships.

He added that the Omani Pavilion
serves as a platform for direct communication between national companies and
importers, distributors, and representatives of business sectors, thereby
contributing to raising awareness of the quality and diversity of Omani
products and exploring the opportunities available to them in the Russian
market and interconnected markets.

He explained that the
participation aims to achieve tangible outcomes that go beyond product
promotion, through conducting direct business meetings, understanding market
entry requirements, exploring contracting and distribution opportunities, and
assisting Omani companies in building a network of trade relationships that
supports the growth of their exports and their expansion into international
markets.

On his turn, Khalil Abdullah Al
Balushi, General Manager of Land Ports and Business Development at Al Madina
Logistics Services Company, affirmed that the company’s participation stems
from its role as a logistics partner for the Omani companies participating in
the exhibition, providing integrated logistical support and ensuring the timely
delivery of products and shipments in accordance with the highest standards of
refrigeration, quality, and supply chain efficiency — thereby guaranteeing that
Omani products arrive in a manner that reflects their quality and
competitiveness.

He added that WorldFood Moscow
represents an important platform for exploring new avenues of logistical and
commercial cooperation, noting that during the exhibition the company is
exploring opportunities to provide international freight forwarding, customs
clearance, warehousing, and distribution services to Russian and Omani
companies, thereby facilitating the movement of food products and various goods
and opening direct and efficient logistical corridors between the Sultanate of
Oman and Russia.

For his part, Ayman Hamad Al
Hadhrami, Regulatory Affairs Manager at the National Biscuit Manufacturing
Company SAOG, stated that the company’s participation aims to explore new
markets for its products and to engage with accredited agents and distributors
in the Russian market, thereby contributing to enhancing the distribution of
the company’s products and expanding the scope of its export operations.

He explained that the company
offers a diverse range of biscuits, snacks, and wafers, and enjoys a broad
export presence reaching more than 40 countries, particularly in the Gulf,
African, and Levantine markets, in addition to recently expanding its export
operations to the United States and Canada.

Hilal Sulaiman Al Ghuraibi,
Manager of Golden Herb Company, stated that the company’s
participation in WorldFood Moscow aims to open the Russian market to its
products and to raise awareness of Omani products among importers,
distributors, and retail chains, as well as to seek agents and trade partners
capable of enhancing the reach of the company’s products to Russian consumers.

On his turn, Al Azhar Hamoud Al
Hinai, Executive Director of Bin Ahmed Plastic Industries Projects, affirmed
that participation in WorldFood Moscow is not limited to displaying products,
but rather represents an opportunity to gain first-hand knowledge of the
Russian market and customer needs, and to build direct relationships with new
importers and distributors.

He added that the company
currently exports its products to a number of countries and aspires through its
participation to expand its export scope and reach the Russian market and
neighbouring markets. He noted that following the exhibition, the company will
follow up with interested clients, provide samples and appropriate commercial
offers, and initiate trial orders that pave the way for building sustainable
export relationships.

The Ministry of Commerce,
Industry, and Investment Promotion, represented by “Oman Exports,”
continues its efforts to enhance the competitiveness of Omani non-oil exports
and expand their presence in regional and global markets by empowering Omani
exporters, exploring markets with promising opportunities, and organizing
participation in international trade exhibitions and events, as well as
facilitating communication with international importers and buyers and building
sustainable trade partnerships.

“Oman Exports” also
works to support national companies in accessing new markets and diversifying
their export destinations, and to raise awareness of the quality and
competitiveness of Omani products — thereby enhancing their standing in global
markets and increasing the contribution of non-oil exports to economic
diversification, in line with the objectives of Oman Vision 2040.

— Ends/AH