Amman, Sept. 14 (Petra) — Investment, exports and tourism are
emerging as the main pillars of a broader economic partnership with
China following the recent Royal visit, as the Kingdom looks to
deepen commercial ties with the world’s second-largest economy and
attract a larger share of Chinese investment.

Minister of Industry, Trade and Supply Yarub Qudah said Monday the
visit marked an important economic step in strengthening the
strategic partnership between the two countries, opening new
prospects for trade, investment and tourism in line with efforts to
diversify markets and attract high-value foreign direct investment.

Speaking at the Jordan Businessmen Association’s regular morning
business meeting, Qudah said China’s position as one of the world’s
largest sources of outbound investment makes it an important partner
for the Kingdom in the coming period.

Economic discussions during the visit centered on two priorities:
bringing more Chinese investment into the local economy and expanding
Jordanian exports to the Chinese market, particularly in sectors
where domestic producers have competitive advantages and growth
potential.

The government has since formed a national team bringing together
relevant agencies to follow up on the meetings and agreements reached
during the visit. The team is in direct contact with Chinese
companies that participated in the talks to advance technical
discussions, facilitate investment procedures and explore
partnerships with local businesses.

Tourism represents another area where the Kingdom is seeking to
expand its economic engagement with China, given the scale of the
Chinese outbound travel market.

Qudah said measures are being taken to make the local tourism market
more accessible to Chinese visitors, including providing
Chinese-language promotional content on digital platforms and
training tourism-sector employees in the Chinese language.

Work is also underway to introduce widely used Chinese digital
payment systems, including WeChat Pay and Alipay, while plans for
direct Royal Jordanian flights to China are intended to improve
connectivity for both tourism and business.

The government is also preparing tourism promotion activities aimed
specifically at the Chinese market.

Discussions during the Royal visit included Trip.com, one of China’s
largest travel platforms, which is expected to send representatives
to the Kingdom to examine potential cooperation and ways to promote
its tourism destinations to Chinese travelers.

Qudah said realizing the economic potential of the visit would depend
on close cooperation between the public and private sectors. The
government, he added, is responsible for creating a supportive
investment environment, simplifying procedures and improving market
access, while businesses must translate those opportunities into
projects and commercial partnerships.

Jordan Businessmen Association President Ayman Al-Alawneh said deeper
engagement with China could broaden cooperation across manufacturing,
energy, technology, innovation, transport and logistics.

He said the relationship also offers opportunities for local
companies to expand into Asian markets, attract Chinese capital and
establish joint industrial projects that draw on Chinese technology
and expertise to develop domestic manufacturing and increase the
value added of local products.

The Kingdom’s geographic position and network of trade agreements
could also provide Chinese investors with a base for production and
exports to regional and international markets, Al-Alawneh said.

He called for economic relations with China to develop beyond
conventional merchandise trade toward investment, joint
manufacturing, technology and knowledge transfer, alongside efforts
to increase bilateral trade.

//Petra// RZ