Amman, June 29 (Petra) — A specialised media study prepared by
Makana 360 showed that Jordan’s national football team, the Nashama,
and the nationwide fan scenes that accompanied its participation in
the 2026 FIFA World Cup generated significant global media and
digital attention.

The study, which tracked media and digital coverage between June 14
and 29, found that coverage related to Jordan and the Nashama
recorded a potential reach of around 3.06 billion across social media
platforms, online news outlets, newspapers, television and radio
coverage from around the world.

According to the study, the coverage generated 59.1 thousand social
media mentions, producing around 6.8 million engagements, in addition
to 22.8 thousand news and media articles published across
approximately 5.7 thousand media and digital outlets.

The study indicated that the coverage went beyond the sporting
dimension of Jordan’s World Cup participation, highlighting the
Kingdom as a destination where sport, culture and history intersect.

It pointed in particular to the widely shared scenes of Jordanian
fans gathering at the Roman Theatre in Amman, the ancient city of
Jerash and Aqaba, which gained traction across platforms including X,
Instagram and Facebook, as well as on international media and digital
platforms.

The visual content, the study noted, was a key driver of the story’s
global spread. Images and videos of thousands of Jordanians
supporting their national team from historic and touristic sites
presented a powerful national scene, strengthening Jordan’s digital
presence and linking the football moment to the Kingdom’s cultural
and tourism identity.

The study also showed that the coverage reached audiences across
several countries and languages (US, Argentina, Spain, ..ets) with
clear local, regional and international engagement. This, it said,
reflected the wider communications impact of the Nashama’s
participation and the role of Jordanian fans in presenting a positive
and memorable image of the Kingdom to the world.

Makana 360 said the momentum created by the coverage represents an
important opportunity to build on Jordan’s international visibility,
using sport as an entry point to promote the country, strengthen its
presence in global media, and turn major sporting moments into human,
cultural and tourism stories with worldwide reach.

//Petra// AK