AMMAN, Oct. 11 (Petra) — The Swiss Jordanian Business Club (SJBC)
commemorated its 20th anniversary during a dinner in Amman,
celebrating two decades of advancing economic ties, trade
partnerships, and institutional exchanges between Switzerland and
Jordan.

The milestone event convened over 80 dignitaries, including
government ministers, foreign ambassadors, business leaders,
corporate executives, and industry stakeholders.

Addressing attendees, SJBC President Adnan Talhouni and Swiss
Ambassador to Jordan Emilija Georgieva reviewed the Club’s trajectory
since its founding and reflected on the enduring commercial synergy
between both nations.

“Switzerland and Jordan share a special bond, both having earned
reputations as pillars of stability and key centers for diplomatic
engagement, initiative, and leadership,” Ambassador Georgieva stated.
She highlighted Jordan’s highly educated talent pool, strategic
regional positioning, and economic resilience alongside Switzerland’s
world-class research and development, connectivity, and industrial
quality standards.

Established in 2006 with the endorsement of the Embassy of
Switzerland, the SJBC was launched by private-sector leaders to
foster commercial engagement, facilitate institutional dialogue, and
unlock cross-border investment channels.

The Swiss Embassy noted that bilateral trade between Switzerland and
Jordan reached approximately CHF 850 million (JOD 726 million) in
2025, driven by active Swiss operations across key Jordanian growth
sectors, including pharmaceuticals, tourism, and hospitality.

Entering its third decade, the Club reaffirmed its commitment to
serving as a primary bridge for private-sector cooperation, driving
new trade avenues, and deepening bilateral commercial integration.

//Petra// AA