Amman, May 21 (Petra) — Jordan Export (JE) organized Jordan’s
participation in the 2026 World of Private Label International Trade
Show, which opened Tuesday in Amsterdam, with the participation of 10
Jordanian companies specializing in food industries, packaging and
detergents.

The Jordanian pavilion was inaugurated by Fathi Jaghbir, chairman of
the Jordan and Amman Chambers of Industry.

According to the JE statement, the pavilion attracted “strong”
interest from international visitors and buyers, reflecting “growing”
demand for Jordanian products due to their quality, diversity and
competitiveness in global markets.

The exhibition is considered one of the leading international events
specializing in private labels and serves as a strategic platform
connecting manufacturers and suppliers with major retailers and
international buyers.

This engagement would create opportunities for Jordanian companies to
expand their presence in European and global markets.

Jordan’s participation was organized in cooperation with the Economic
Reform Activity (ERA) and Competence Management Consulting.

During the activities, bilateral business meetings were held for
participating companies and buyers from the Netherlands and several
European countries to explore new trade opportunities and build
sustainable export partnerships.

The presence comes as part of efforts by Jordan Export to support
national exports, strengthen competitiveness of Jordanian products
and help local companies access new markets, in line with the
Economic Modernization Vision’s goals of increasing export growth and
expanding the base of Jordanian exporters.

//Petra//NQ