Amman, May 20 (Petra) – The Jordan Enterprise Development Corporation
(JEDCO) has announced the approval of a joint project between Jordan
and the Sultanate of Oman under the Standing Committee for Economic
and Commercial Cooperation of the Organization of Islamic Cooperation
(COMCEC), aimed at strengthening digital support frameworks for small
and medium-sized enterprises (SMEs).

According to a statement issued by JEDCO on Wednesday, the project
seeks to enhance the capacity of business support institutions to
design and implement digital assistance programs for SMEs operating
in the tourism and hospitality sector. The initiative is intended to
advance digital transformation efforts and improve the ability of
these enterprises to utilize e-commerce tools and the broader digital
economy.

The project is based on a memorandum of understanding signed between
JEDCO and the Fund for Development of Youth Projects (Sharakah) in
Oman, along with a corresponding action plan. JEDCO will lead
implementation in partnership with its Omani counterpart, with
technical support provided by the Islamic Chamber of Commerce and
Development.

Acting Executive Director of JEDCO, Dana Zoubi, said the initiative
underscores the importance of regional partnerships in developing
innovative support mechanisms for SMEs, particularly in
high-potential sectors such as tourism and hospitality, which are
increasingly shifting toward digital solutions.

Zoubi added that the project aligns with economic modernization
objectives and institutional priorities aimed at accelerating the
digital transformation of SMEs. She highlighted that the exchange of
expertise among business support institutions in Islamic countries
would contribute to more efficient and sustainable programming, while
improving the readiness of tourism projects to benefit from
opportunities in the digital economy.

She noted that the project also aims to strengthen institutional
capacities in designing financial and technical support programs for
tourism-related enterprises, drawing on regional and international
best practices. This, she said, would enhance the competitiveness of
SMEs and expand their access to new markets.

The project further includes the development of practical guidelines
and outputs designed to serve as implementable support models across
Organization of Islamic Cooperation member states, reinforcing the
role of business support institutions in adapting to digital
transformation and enabling SMEs to capitalize on emerging economic
opportunities.

//Petra// AJ