Amman, May 19 (Petra) — MadfooatCom, Jordan’s leading electronic
payments company, has signed a strategic partnership agreement with
Valu Jordan, a financial technology company operating in the Middle
East and North Africa, to allow Valu customers to inquire about and
settle their dues securely through the eFAWATEERcom platform.

The agreement was signed by Lama Zawati, chief executive officer of
MadfoatCom, and Mohammad Al-Yousef, chief executive officer of Valu
Jordan, in the presence of officials from both companies.

Under the partnership, Valu Jordan customers will be able to manage
their payments through a range of flexible payment options tailored
to their needs and financial capabilities. Payments can be made
directly through the eFAWATEERcom system via its mobile application
or website after Valu Jordan is added as a biller, enhancing the
customer experience.

The agreement builds on both companies’ efforts to support digital
transformation in Jordan’s financial services sector by providing
secure and advanced electronic payment solutions that offer greater
convenience and flexibility. It is also expected to improve the
efficiency of electronic collections and support national efforts to
expand financial inclusion and reduce reliance on cash.

Zawati said the partnership reflects MadfoatCom’s commitment to
expanding the range of services available through eFAWATEERcom and
strengthening integration across digital financial solutions to make
more services accessible and meet growing user demand. She said the
initiative underscores the company’s role in supporting innovation
and economic growth in Jordan.

Al-Yousef said the partnership is strategically important because it
supports the company’s efforts to expand its customer base and
strengthen its presence in the Jordanian market.

He said the agreement will help Valu contribute more effectively to
building a more integrated and sustainable digital financial
ecosystem in Jordan by delivering its services with a high degree of
efficiency and extending access through partnerships with trusted
platforms that have advanced infrastructure and broad reach, such as
MadfoatCom.

The two companies also discussed opportunities to expand cooperation
in the future in ways that support innovation in digital financial
services and keep pace with rapid global developments in the sector,
helping to enhance the efficiency and reach of digital financial
solutions.

//Petra// AF