Amman, May 21 (Petra) — The Ministry of Energy and Mineral Resources
launched a nationwide awareness campaign Thursday aimed at promoting
energy conservation and improving energy efficiency across the
kingdom amid ongoing efforts to strengthen sustainability and reduce
energy consumption.

The campaign, launched under the slogan “Smarter Generation, More
Efficient Energy, Stronger Jordan,” coincides with the Arab Energy
Efficiency Day observed annually on May 21.

According to the ministry, the initiative forms part of its broader
strategy to improve energy efficiency across different sectors by
strengthening public awareness and encouraging more responsible
energy consumption practices.

The ministry said the campaign places particular emphasis on engaging
youth and university students across the kingdom, describing them as
key partners in spreading awareness and supporting long-term
sustainability goals.

The initiative includes a series of awareness activities across
Jordan’s governorates, including the distribution of educational
materials and guidance publications focused on efficient energy use
and consumption reduction.

The campaign will also feature awareness messages broadcast through
local radio stations and university radio platforms, in addition to
outreach through news websites and social media channels.

Friday sermons this week will also address the importance of
rationalizing energy consumption and preserving resources through
more efficient energy practices.

The Ministry of Energy and Mineral Resources said the campaign aims
to strengthen positive public behavior related to energy efficiency
in a way that supports the national economy and contributes to
preserving energy resources for future generations.

//Petra// RZ